Nike”s iconic ‘What The’? concept made its debut with the Nike Dunk Low SB ’What The Dunk.’ Part of a marketing campaign for Nike SB”s first skate film, this shoe featured a unique design that pulled elements from 31 different Dunks. All of the elements were available to the public except for the neon green lining of the left shoe, which was included on the extremely limited ’eBay Dunk.’ To accommodate such a variety of design elements, neither shoe shared anything other than its performance features. The ’What The Dunk’ was an instant classic and remains one of the most sought-after sneakers today.